Communications are at the heart of all branding and marketing. Communications can be used to inform, persuade and entertain. No matter what business you are in, your success will be greatly influenced by how effectively you communicate and promote your ideas and messages.

Communications encompass a wide range of activities that are useful in reaching virtually all audiences:

• Clients and prospects
• Employees
• Shareholders
• Financial/business partners
• Recruits
• Media
• Community
• Government officials
• Board of Directors
• And anyone else important to your business

Communications deliverables include everything of the written word: letters, newsletters, magazines, brochures and collateral, direct mail, content for websites and intranets, presentations, annual reports, promotional materials, press releases, white papers, and more.

The growing use of electronic and online outlets for communications, as well as the use of social networking, provide opportunities for adding new dimensions to any communications effort.

COS can help you with all of it.

Communications Impact Model

COS can create a custom Communications Impact Model (CIM) to ensure your messages are effective in reaching your various target audiences. CIM is comprised of four key elements:

• Six-point message tailoring system.
• Knowledge Taxonomy, defining various knowledge levels that can be attained with communications.
• Message frequency scale, defining the effective reach and frequency levels required to attain the desired knowledge level.
• Chart of communications variables that can influence message frequency.

Message: Develop core message to be communicated
Audience: Tailor message to be relevant for each target audiences’ point of view
Location: Adapt message as needed with consideration for various geographic locations and cultural differences
Author: Shape message to reflect appropriate tone, context, content, verbiage and style that fits the author
Knowledge: Determine the audience knowledge level to be attained with the communications
Vehicle: Modify message as needed to fit the communications vehicle

CIM is a unique system that tailors core messages to fit each audience, examines and defines the desired knowledge level to be achieved with each audience, and provides a scale for determining the frequency of your messages in order to reach your goals.

How COS can Work with You

Whether you want a comprehensive global communications strategy developed and implemented, or just need to have a press release written, we can help.

COS can provide consulting and/or hands-on support in conjunction with your existing communications team, or can become your outsourced communications resource. We can be your spokesperson or can provide support in the background. We can also evaluate effectiveness your current team and provide you with an analysis and recommendations to improve efficiency, effectiveness and economy of the team.

We work with you in whatever capacity best suits your needs.

Contact COS, LLC.