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	<title>COS</title>
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	<description>Value Based Consulting for Business Success</description>
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		<title>The Science Behind Value Based Consulting</title>
		<link>http://www.cosxo.com/the-science-behind-value-based-consulting/</link>
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		<pubDate>Mon, 24 Jan 2011 10:00:45 +0000</pubDate>
		<dc:creator>Corrine O. Smith</dc:creator>
				<category><![CDATA[Consulting]]></category>

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		<description><![CDATA[When it comes to branding, marketing and communications, developing effective strategies is as much science as art. Many consultants emphasize the art, the touchy-feely. But it&#8217;s the science behind the cute stuff that has the teeth. They are both important. But without the science, there&#8217;s no accountability, no hard-based strategic science, no real basis for analysis and evaluation of the approach or the results. Without the science, there&#8217;s no way to duplicate the things that work well, no way to measure accurately, no way to identify exactly what didn&#8217;t work and how to fix it. &#8230; <div class="sprite read-more-button"><a href="http://www.cosxo.com/the-science-behind-value-based-consulting/">Read More</a></div>]]></description>
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